Sell store inventory online
Put Store Inventory to Work Online
- Use retail inventory for online orders across Shopify locations
- No store is asked to pick, pack, and ship customer orders
- Availability reflects only the inventory you enabled
- Stock stays counted at the real store until it moves
The operational layer between retail and ecommerce
- 1Inventory opportunity
- 2Selective eligibility
- 3Online availability
- 4Paid online order
- 5Source inventory allocated
- 6Source units committed
- 7Auto Transfer created
- 8Centralized fulfillment
What changes for your team
Stores keep selling
Minimum stock and last-unit protections help preserve inventory for in-store customers while selected inventory supports online demand.
Keep centralized fulfillment
Orders can continue shipping from your designated fulfillment location instead of turning every retail store into an ecommerce shipping operation.
Store tasks stay simple
For each enabled Virtual Inventory item, FC Collects allocates the required units and creates the auto transfer. Store teams prepare the transferred inventory rather than processing a direct customer shipment.
Inventory can come from more than one store
When enabled, FC Collects can source a shortage across multiple eligible locations when no single store has enough.
Exceptions have a home
When inventory cannot be sourced as expected, the order enters a shared exception workflow instead of disappearing into an operational gap.
Stores supply inventory. The designated fulfillment location ships the customer order.
Start with your opportunity
- Virtual Inventory Opportunity
- Eligible inventory not currently participating and its potential retail value. Potential, not guaranteed or booked revenue.
- Virtual Inventory Coverage
- The percentage of eligible inventory value currently participating in Virtual Inventory. Coverage measures participation, not performance.
- VIEV
- Retail value of units already made sellable through Virtual Inventory.
- Revenue Enabled
- Actual merchandise sales generated through Virtual Inventory.
- Top Revenue Enabled Products
- Products generating the most actual Revenue Enabled through Virtual Inventory.
Potential, then enabled, then actual performance — reported separately, never combined.
Related reading
See the inventory you could be selling
Review the eligible units across your locations and the availability they could add online.
